Covert Advertising - 3464 Words

ABSTRACT De Dana Dan, Wake Up Sid, Dhoom, Phir Hera Pheri and Matrix are some excellent examples of movies with covert advertising. Brands such as Coca Cola, ICICI Bank, Domino’s, Nokia, Aston Martin and Suzuki have placed themselves in these movies. Nowadays, these tactics are common in most of the films. Some very well managed product placements appear to be quiet natural, if not logical. But some seem to be badly inspired by a commercial spin-off, with all the negative consequences it may generate on the audience. Take for instance, the Hollywood flick, ‘What Women Wants’. This Mel Gibson starrer has a Nike commercial as a part of the script. It gets with the script so well that you don’t realize you’re watching a commercial†¦show more content†¦COVERT ADVERTISING Covert Advertising is the inclusion of a product, brand name or the name of the firm in a movie for increasing memorability of the brand and instant recognition at the point of purchase. It is an advertising technique in which the companies pay a fee or provide service in exchange for a prominent display of their product. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Some Latest Indian Examples: Swades, for instance, shows the hero holding a FedEx packet while travelling in a train in India. Waqt mentioned brands such as Archies, In another movie Hungama had Videocon, Coca-Cola in the film Taal, Cadbury in Parineeta, etc. Maruti Swift made its Indian debut with the release of the film Bunty aur Babli. Rumour has it that Maruti had delayed the launch of this new model to time it with the release of the film. SRK using Santro cars in a RNBDJ and Chalte Chalte. Hollywood example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them classics, because the film is set far in the future. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes inShow MoreRelatedThe Influence of Movie Genre on Audience Reaction to Product Placement1062 Words   |  5 Pageswill recognize it. It is recommended that marketing and advertising managers should strategically place their products prominently in films and television programmes in order to guarantee the desired impact thereof. Covert Marketing: A Virtual Media Communication Vehicle (Kautish, 2010): Said Consumers suspicion towards traditional marketing techniques, led marketers to try the virtual media communication form called disguise advertising as other forms of messages. The examples include making advertisementsRead MoreGender Roles Of Women During 1960 S Advertising : A Retrospective Analysis By Yorgos C. Zotos1933 Words   |  8 Pagessexism occurs in advertising in 2017 seems to be inequivalent to those seen in 1960’s advertising. The gender roles of women in 1960 were defined and marketed as being submissive, subservient and less than a mans role. Ad’s that air in 2017 show the side of this gender inequality and it is more rampant than initially thought. A quick search turns up just how many advertisers use sex to sell products, ideas and endorsements. As pointed out in Female Stereotypes in Print Advertising: A RetrospectiveRead MoreAdvertising, A Web To Trap Consumers: The Corp orations1328 Words   |  6 PagesAdvertising, a Web to Trap Consumers: The Corporations Goal is to Create a Spin in the Mind of Consumers through Advertising for Earning Profits Corporations have existed since the time of the Roman Empire but the influence of modern technology transformed corporations into something new without fringes(Bogdaneris,2016). Due to globalisation corporations can operate anywhere in the world Although the perspective of corporations is the same as the past, corporations now believe they exist only forRead MoreDefinition. -Short-Term Effects: This Is The Immediate1523 Words   |  7 Pagespromotion or advertising on the sales. -Medium-term effects: The authors define the impact of a current period’s advertising/promotion on sales or 13 weeks as the medium -term effect of advertising. -Long term effect: The long-term effect of advertising is the cumulative effect on consumers buying behaviour, lasting over several years. EVOLUTION OF ADVERTISING: Advertising has not always been what one sees today but has evolved through several stages over the past years. Advertising dates to theRead MoreIntroduction Advertising is often referred to as above the line expenditure, a term which is1700 Words   |  7 PagesIntroduction Advertising is often referred to as above the line expenditure, a term which is derived from the historical way where advertising expenditure was treated in marketing budgets. Main media expenditure was shown above the line because it represented actual expenditure, as opposed to sales promotion which was shown below the line because much of the cost of such items came from a reduction in revenue, e.g price cuts. Most advertisements run on behalf of a commercial organization will beRead MoreMedia and Celebrities1124 Words   |  5 Pagesimpacted by the rise of celebrities? Media is a huge area which connects people around the world, informs them, entertains and educates them. It is impossible to imagine a contemporary world without media. Media is the Internet, music, television, advertising and billboards on the streets. One of the most important parts of the media are celebrities. People originally like to know about the life of famous people, they follow their life experiences, their clothes, their ordinary life; people like to copyRead MoreEffects Of Advertising On Personal Privacy And Security1572 Words   |  7 PagesEffects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. According to Patricia Garner, â€Å"internet advertising is by far the fastest-growing medium.† She continues by stating â€Å"improved advertising formats make Internet display more interactiveRead MoreApplication Assignment : Strategic Assessment Essay1728 Words   |  7 Pagesproducts and services. It specializes in online advertising, search engine, cloud based solutions and software. Google believes in information to be available across the globe and as such have offices in more than 600 countries, maintain more than 180 internet domains and offer interfaces in more than 130 languages. (Google) SWOT Analysis of Google Internal Strengths Weaknesses Global business understanding Financial situation dependent on advertising Open Source products Too many risky projects GreatRead MoreResearch Paper of Advertising4019 Words   |  17 PagesKRIS AQUINO’S ADVERTISING POWER PLAY: PERSPECTIVE FROM PANTENE MANAGEMENT FEMALE CONSUMER CONVICTION A dvertising is a form of communication in which companies promote their products and services in order to convince consumers to buy or patronize their goods. It is used to help increase the sales of the product, familiarize the consumers of a particular brand, inform people of changes in an existing product and to introduce a new product to the market. Advertising is also closely related toRead MoreAmericas Smoke Screen-Portion Essays1168 Words   |  5 Pagesexamine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound

Men vs Women Eating Habits Free Essays

Kevin Walker Professor Echelberger ENG 201 2 March 2010 Eating Habits: Men versus Women Getting a hot meal in college is very easy. Most college students have a very short walk to their campus cafeteria. Entering the cafeteria, there is generally an array of meals to choose from. We will write a custom essay sample on Men vs Women: Eating Habits or any similar topic only for you Order Now Researchers have been studying the eating habits of college students for a while. Although the studies are predominately due to the typical increase in weight of Americans over the past few centuries, the data has shown interesting results not pertaining to their research. A fascinating question has arisen to add to the ponderous question of how men and women differ. The question that I was looking to gain knowledge on was â€Å"how do men and women vary in food choices? † Central Michigan University’s cafeteria Rfoc (Real Food on Campus) was the perfect observatory for my research. The university’s campus hosts sixteen different locations to get meals from. The assortment of cafeterias allows for tremendous convenience to the students who need to fit several meals into a jam packed day. Do these busy days force students to eat quick unhealthy snacks instead of a nutritious meal? Many researchers think the stress from school and a busy schedule force students to put nutrition on the back burner. Others have seen a trend in eating healthy or unhealthy between men and women. Considering all I have to do is walk down four flights of stairs to the Rfoc, I chose to observe at this location. Walking into the cafeteria there were many vantage points to choose from. The main floor seating would be good since it would put me in the middle of the most eaters. Then I started thinking about how I’d be looked at funny for staring at people since I might lock eyes with someone. Next vantage point I looked at was the tables by the Mediterranean pasta station. Only problem with sitting there was that I would see mostly people eating the Mediterranean food which would skew my observations. Finally I found the perfect lookout point. The bar by the on the left side of the cafeteria seemed ideal since the high bar stools would give me a bird’s eye view of the peoples’ plates without being looked at funny for creeping. From my post I could see the salad bar, Mediterranean pasta station, international station, Mediterranean pizza station, American dinner station and the produce stand. The only stations I couldn’t see were American dinner, southern kitchen and the dessert station. Since I could see majority of the stations and tables I decided I’d stay in this location to observe. With the observing location picked out all I needed was to figure out what was the best time to observe. From my own personal experience throughout the school year I know when the most people tend to be down there. Breakfast usually gets a decent amount of people from around nine thirty till ten thirty when breakfast ends. However, since breakfast doesn’t have a large variety of choices there wouldn’t be much to compare. With breakfast no longer in the running, lunch and dinner were the only two possible times to go. Thinking back to the mind-boggling lines I have had to wait in at dinner time I decided dinner was the best time to observe. Dinner would have a wide range of food offered and more people to observe allowing for better data. When I walked into the cafeteria, the cute girl working the reception desk swiped my card to subtract one meal from my plan. Like any other typical time eating in the Rfoc I walked up to the display table showing all the possible meals for the day. Each meal consists of a main dish and possible sides. Southern kitchen offered a marinated pork loin with mashed potatoes and carrots. American dinner was a hamburger offered with toppings like bacon, lettuce, tomatoes, and cheese in addition to fries. Mediterranean pizza had an array of cheese, pepperoni, and ham pizzas. International served an orange chicken with rice and vegetables dish. Fettuccini alfredo and marinara sauces were the possible toppings for the linguini noodles at the Mediterranean pasta station. Desserts consisted of fudge brownies, chocolate chip cookies and ice cream. The ice cream machine had chocolate and vanilla with toppings like reese’s, chocolate chips, fudge, chocolate syrup, marshmallow cream and heath bars. Salad bar had the typical salad bar contents to choose from to make a personal salad with. Some of the available meals were healthy and some were very unhealthy. I quickly grabbed my plate of the chicken from the salad bar since on a diet and made my way to my post. Previous to going to the cafeteria I made a very detailed excel spreadsheet to sort my observations into. I am a neat freak so I wanted it to be easy to do and presentable. Although my bladder didn’t want to I stayed in the cafeteria for a little over an hour recording what the visible guys and girls were eating. I recorded which meals the guys picked and which meals the girls went with. In addition, I took note of whether or not guys and girls grabbed fruit since unlike vegetables they are not included in the meals. Since drinks don’t have nutritional value I didn’t record what each gender drank. Once I had all of my data I went back to my dorm and graphed the numbers into a bar graph. The graph showed men out ate women at Southern Kitchen, Mediterranean Pizza, American Dinner, International Station and the Dessert Station. Thus, women out ate men at the Salad Bar, Mediterranean Pasta, and Fruit. Based on the foods served at these stations, men tended to eat more meat, poultry, and grains than women. Vegetables and fruit were consumed by more women than men as predicted by Tina’s study in The Indianapolis Star. Grains were split between the two genders since women consumed more pasta then men and men consumed more pizza than women. My data agrees with Judith Rodriguez when she said, â€Å"Male college students are more likely to eat from the meat, poultry, fish, dry beans, and nut groups†. Throughout my observations, I saw a trend in the eating habits of men and women. Nanci Hellmich was correct when saying, â€Å"Eating habits of men and women in college are different†. The reasoning for the difference could be anything from males hoping the protein in the meats would help build bigger muscles to women eating vegetables and fruit because they are â€Å"obsessed with maintaining their figure† (LeFebvre). However, my data does not supply sufficient information to justify the reasoning behind the genders’ tendencies of eating certain foods. Men and women have many similarities and differences, but when pertaining to eating habits they are very different. Works Cited Hellmich, Nanci. â€Å"College eating habits are clogged with fat. † USA Today. 10 Jan. 2002. Web. 11 Feb. 2010. http://www. usatoday. com/news/health/diet/2002-01-10-college-eating. htm. LeFebvre, Cathy. â€Å"College eating habits analyzed by researchers, students. The Daily Orange. 23 Sept. 2002. Web. 11 Feb. 2010. http://media. www. dailyorange. com/media/storage/paper522/news/2002/09/23/Feature/College. Eating. Habits. Analyzed. By. Researchers. Students-279281. shtml. Rodriguez, Judith C. â€Å"College Students. † Faqs. org. Web. http://www. faqs. org/nutrition/Ca-De/College-Students-Diets-of. html. Tina. â€Å"Study: Women Eat Healthier Than Men. † The Indianapolis Star. 8 Apr. 2007. Web. 11 Feb. 2010. http://www. shortnews. com/start. cfm? id=61638. How to cite Men vs Women: Eating Habits, Papers

Impact of Emotional and General Intelligence †MyAssignmenthelp.com

Question: Discuss about the Impact of Emotional and General Intelligence. Answer: Introduction Luft and Ingham (1955) came up with the Johari window concept which constitutes four quadrants models designed to increase effectiveness in relationships within a given group. By observing how one present and receive different information, an individual can evaluate information that is known to themselves and others and also what is not known to themselves and others (Davis Yen 1999 p. 4). Through interpersonal communication, an individual can evaluate, describe, and predict the aspects of their own life by exploring the observations in each window of Johari model concept. Information is communicated through verbal and nonverbal styles, feelings and thoughts, facts and opinions, as well as impressions. The window model addresses real-life situations that enable individuals to improve their communication process, relations within a group, and also develop their self-esteem Theoretically, The Johari window is a simple and useful tool for depicting and bettering self-awareness and common apprehension of someone within a group. It also plays a big role in enhancing the relationship of persons in a group. The tool is influential in interpersonal and intergroup development hence used to represents an individual or groups feelings, experiences, attitudes, and purposes. The information is used to develop self-awareness and self-development. Self-awareness is cognizing yourself and analyzing your accomplishments while self-development refers to the realization of ones desires for personal growth. Johari window model consists of four quadrants as discussed below. Open self It is the quadrant where personal information such as behavior, attitude, motivations, feelings, knowledge, views, skills, and experiences are known to self and others too (Luft Ingham 1955). The basic information about other people is identified by asking other persons about themselves. It seems more like one opens up to others who they are. It is usually not very large at first meeting (DeVito, 2015 p29). Increase in self-disclosure implies trust in others, self-acceptance and reduction in need for defensiveness. Giving personal information about you, encourages other people to also reveal something about themselves in return. The disclosure is beneficial as it leads to a more stable self-perception and increases ones self-esteem. This window describes the information which one is aware of and is knownto others too. One can improve the open area by seeking constant feedbacks from other people. Also the group members can help develop the open area to hidden area through asking ques tions. Blind Self This window describes the aspects about oneself that one is unaware of and is conveyed to others in terms of verbal cues, mannerisms, the tonal variations, or the style one uses in relating to others. It can also be referred to as ignorance about oneself or the issues that one is deluded about. Blind self area aims at increasing self-awareness through feedback soliciting from other people Sometimes other people deliberately withhold this information. The tone of voice used can be misinterpreted. Being aware of these types of behaviors helps avoid interpersonal conflicts and increases sensitivity in when communicating with others. Through sensitive feedback, one can improve the blind spot window to open self-window which is favorable to team work (Luft Ingham 1955). It helps in increasing the open area especially when group members take responsibilities to help one another to improve their blind area. The faade The third window describes those traits known about ourselves, but we are unwilling to disclose to others. They include the information or feelings we knew about ourselves but kept hidden to others (Luft Ingham 1955). It includes sensitivities, manipulative intentions, fears, secrets or anything that a person is not willing to reveal. Sometimes we do not reveal the information as we fear how others might react to it or fear that there is not enough needed support to share the information. Relevant information that may have an impact on a team should easily move to the open window through processes such as self-disclosure and exposure. Through self-disclosure, one can expose relevant information to open area. For effective productivity of a group, self-disclosure is important as it builds trust and understanding and cooperation. Self-disclosure also reduces misunderstanding and confusion within a group leading to team effectiveness. Unknown self The last window describes unknown information that neither the person nor other people are aware of regarding some behaviors or motives they portray. The unknown self-manifests regarding behaviors, feelings, and attitudes It is only assumed that they exist as most of these behaviors influence how we relate to others without anyone noticing. Some of this information may never be known and can be latent abilities, information or feelings learned during early childhood experiences. Some of this information can is observed during sessions such as counseling and sometimes self-discovery. Soliciting feedback can also shed some light on some of the information in this window (Luft Ingham 1955). The information can be positive and useful when in a team as others are in a position to understand you better Strengths, weaknesses and areas of improvement The Johari window represents personality traits in understanding ourselves and the self-imposed limitations. The quadrant provides a deeper understanding of oneself by highlighting some of the strengths and weakness one possess enabling them to be able to find ways of improving different aspects of their personalities through feedback and self-reflection. According to Howard (2003, p 30) developing a person's strengths increases their response to learning experiences, which helps in improving their weaknesses as well as their strengths. This is more evident through the feedbacks from different individuals or team members. After conducting the assessment, I noticed that I am a hard worker and take the necessary steps to complete given tasks, I do have respect for authority and very detailed when it comes to my work. From the other students assessment, it was evident that I am very proactive and loyal to those associated with me. I am also self-aware of my traits which according to Howard is a prerequisite for self-discipline and self-improvement. The capability enables emotional maturity when responding to internal and external stimuli. Other strengths according to my assessment are that I am good at explaining and helping others and that I have patience and provide clarity when explaining things to others as indicated by other students evaluation. Through the emotional intelligence test, one can identify their weaknesses. Some weaknesses that I identified during the assessment are that I have a tendency of avoiding confrontations and conflicts and also asserting my needs. I also find it hard trying something new which was more evident from the assessment of other students of me. It can be categorized in the Johari window of blind self concept. The assessment revealed that I tend to avoid new challenges and not willing to accept change easily. The tendency of avoiding new thing is a big weakness which requires improvement (McCrae Costa 2001, p. 1282). Through the assessment, I noticed that I have an introvert personality that makes me come across as an unattached and serious person without me realizing, yet for the people who know me know I am not like that. I am perceived as unattached and serious because I tend to be private when I do not know someone, and I only open up to the people who know me. According to Lam and Kirby (2002, p. 136), evaluating and improving ones emotional intelligence leads to improvement of their weaknesses. The emotional intelligence can be learned and developed and improved. After weaknesses are identified, observing how one reacts to different situations and other people would be of great help in improving one's weaknesses, for example, reacting to stressful situations such as a conflict as they occur. Being open, acceptance, stating my thoughts would be more helpful. Also recognizing and accepting that I am not perfect and makes mistakes is also another big step in improving my weaknesses. Another way of improving oneself is by taking responsibilities for wrongdoings and being empathetic to others. This would go a long way in promoting social awareness and managing ones relationships with others. Competency refers to acquiring skills, capabilities, and knowledge needed for job performance. Developing effective, competent skills is essential as it develops what one is capable of doing. Integrating ones strength with the competencies is important as it ensures success in performances. Competency matters when determining the job requirements and performance standards. The skills and knowledge are equally important. Competency requires the right and appropriate attitude that translates to one's behavior (Barner, 2000. 49). Competency in the organization is not the type of knowledge one learns at ago; it requires a combination of knowledge acquisition in the classroom, internship training in an organization to enhance confidence, required knowledge, develop necessary skills, and experience, and also an obligation of continuing education on a life-long basis. Mintzberg (2013, P.44) stated that management combines skills such as leading, actions, thinking, and deciding, all together and not applying them individually. Below are some of the competency skills I would like to develop. Innovation- Innovations enable one to have a competitive edge in the market place. Innovations help a company grow and compete in the global market no matter how small the company is. Emotional Intelligence- One will experience different faces in the course of conducting daily business activities and in times of profitability or crisis; one would have to keep a gentle emotion and balancesoas to think about steps and benefits for the organization (Goleman McKee, 2002 p72). Valuing diversity- It refers to accepting and respecting the differences between different cultures in an organization and learning to interact with them without creating conflicts. Establishing focus- The competency enables one to develop and communicate effectively in support of the goal of the business, or team activity. It is essential in fulfilling the business goal. Fostering Teamwork- Fostered teamwork would enable one to work cooperatively with others as a team member. It would enable one learn their short comings and find ways of improving them. Team work competency also assists in becoming more acceptable to different kind of behaviors from people of different cultural backgrounds. Interpersonal Awareness- Becoming interpersonally aware is the ability to be sensitive to other peoples concerns and feelings and being able to tolerate and communicate them empathetically. Building Collaborative Relationships- Maintaining, developing and strengthening partnerships with other people within and outside the organization can provide support and information that might be helpful in one's growth. Initiative- Taking action when one has identified what needs to be done and doing it before the situation requires it. Flexibility- Flexibility enables adaptability to new ways of doing things. The willingness to modify and change preferred ways of doing things. Conclusion The Johari Window offers many insights to a persons way of communication. Self-disclosure involves taking risks and allowing others to assist you in knowing yourself. It is also notable that other people only know about us only if we share the information with them. Otherwise, one can keep all the information about them hidden. Getting feedback helps people increase chances of self-awareness, self-management, social management and relationships with others which is important in the development of competencies needed in handling different life situations. Self-assessment is also fundamental in enabling one to identify their strengths, weaknesses and also come up with ways of improving themselves. List of References Barner, R. 2000. Five steps to leadership competencies. Training Development. 54(3), 47-51. Davis, W., Yen, D. 1999.The information system consultant's handbook. Boca Raton, Fla.: CRC Pres DeVito, J. 2015. Interpersonal Communication Book (14th ed.). Harlow, Essex, England: Pearson Education Limited, p 28-32 Gardner, H, 2003. Intelligence Reframed. New York: Bantam Booksgroups, p 24-32 Goleman, D., Boyatzis, R.E., McKee, A. 2002.Primal Leadership: Realising the Power of Emotional Intelligence. Boston, MA: Harvard Business School Press, p 68-74 Howard Gardner, 2003 One Way To Make Social Scientist. New York Intelligence Reframed: Multiple Intelligences for the 21st century Lam, L.T. Kirby, S.L. 2002.Is emotional intelligence an advantage? An exploration of the impact of emotional and general intelligence on individual performance.The Journal of Social Psychology, 142 (1), 133-143. Luft, J., Ingham, H. (1955). The Johari window, a graphic model of interpersonal awareness. In Luft Ingham, Proceedings of the western training laboratory in group development (1st ed.). Los Angeles: University of California Press McCrae, R.R., Costa, P.T. 2001. Self-concept and the stability of personality: Cross-Sectional comparisons of self-reports and ratings.Journal of Personality and Social Psychology, 43, 1282-1292 Mintsberg, H. 2013. Simple Managing. What Managers Do Better.Berrett-Koehler,p 42-48